Geico Fast-Forwards Through Its Latest Clever Prerolls, but You Might Want to See More

The Martin Agency's follow-up to 'Unskippable'

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Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign, though, needed a completely new hook—because the YouTube buy this time involves 15-second prerolls where no skip button appears at all.

But don't worry. Geico still has you covered.

Instead of showing you the whole ad in the first five seconds, and then rewarding you with quietly awkward comedy if you stick around, the new spots have a different structure—they show the very beginning and the very end of longer ads, but fast-forward through the middle.

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