A game only a guilt-free mom could love | Adweek A game only a guilt-free mom could love | Adweek
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A game only a guilt-free mom could love

Buddiesscrubbiesgame This definitely falls into the category of Friday afternoon time waster: a new game from Fuel, Buddies Scrubbies, promoting Johnson & Johnson's Buddies , a line of soaps and shampoos to clean the little kiddies. (Buddies, Scrubbies, Kiddies …? Good lord!) Anyway, game-playing mothers are charged with the task of seeing how many kids they can clean in two minutes. While I've seen several studies lately showing what big-game players mothers are, for me, spending time on this would induce a massive fit of parental guilt—maybe I should be spending that time washing my real kid?

—Posted by Catharine P. Taylor

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