Advertisement

This is the future of online customer service

3 Live Shop

As technology improves, it only stands to reason that the customer experience online will begin to mirror the best aspects of in-store interactions—in particular, the simple face-to-face talk with a salesperson who can show you products in real time. Swedish agency B-Reel has taken a big step forward in this area by pioneering an online interface for telecom company 3 that lets customers and sales reps chat via a powerful new teleconferencing system. Check out the video below to see how it works. B-Reel explains: "The salesperson can drag a product onto the screen, show its features such as different colors and monthly cost and then drag it into the shopping cart. All this with just the touch of a finger. The machines are custom built with parts from all over the world like touch screens, mirrors and high-end cameras. The two front ends, for the salesperson and the customer, are both connected to an existing e-commerce back end. The experience is simple and personal and at the same time extremely sophisticated and technologically advanced." The agency adds: "Think Tom Cruise goes phone salesperson in Minority Report!" Via Creativity.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: B-reel, Europe, Nudd
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS