Funky Chickens Rule the Viral-Video Roost for Mercedes | Adweek
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Funky Chickens Rule the Viral-Video Roost for Mercedes Weird clip demonstrates car's stability

Once again, subservient chickens make a branding video go viral. Mercedes-Benz and German agency Jung von Matt/Neckar are nearing 1.5 million views in less than a week with this extremely offbeat ad starring some white-gloved Mummenschanz types who help chickens "dance" to Diana Ross's disco classic "Upside Down." Supposedly, this demonstrates the automaker's "Magic Body Control" suspension system. The birds' bodies sway, but their feathered faces stay sublimely still, staring stupidly into the camera, as delighted YouTube viewers, myself included, stupidly stare back. This is why Al Gore invented the Internet. This is advertising! Go suck an egg, Boy Hitler!

UPDATE: Was there a thief in the creative hen house? Ogilvy did a similar spot for Fujifilm back in February. Thanks to @axelk for the heads up.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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