FREAKY AD MOMENTS OF 2007, Vote #11: Snickers’ knickers, Pioneer’s laughing eyes

Vote11 Freakiest Advertising Moment of 2007: Round 1, Vote 11.
  See all previous votes here.
  Here’s the full 64-team bracket.

  Here are contenders 41 through 44.
  41. Snickers’s fake lingerie site. “New Zealand’s only lingerie brand designed specifically for the male figure” turned out to be a spoof Snickers site—featuring a male model who “had the nuts” to wear women’s underwear.
  42. Captivity’s torturous ad campaign. The movie’s ad campaign showed star Elisha Cuthbert being abducted, tortured and killed. Viewers who saw the film also felt victimized.
  43. Pioneer’s laughing-eye ads. Pioneer attempted to depict the sensory experience of its Kuro TVs by showing eyes, ears and mouths embedded in other body parts.
  44. Woman’s ad to sell breast milk. Classified ad of the year went to an Iowa woman, who said she was selling 100 ounces of her breast milk for $200 or the best offer.
  Vote below for the freakiest of the four. Voting goes until 11 p.m. EST Wednesday, and the winner advances to Round 2.
  UPDATE: Pioneer’s eyes have the last laugh, and advance. See the voting results here.

—Posted by Tim Nudd

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