Footage of Steve Jobs introducing ‘1984’

I hadn’t seen this video before—a 28-year-old Steve Jobs grooving to Irene Cara’s “What a Feeling” and then unveiling Apple’s “1984” commercial, with plenty of bravado, a few months before it aired on the Super Bowl. According to most reports, the setting is Apple’s sales conference in Hawaii in October 1983. Steve’s Star Wars analogy is amusing.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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