Footage of Steve Jobs introducing ‘1984’ | Adweek Footage of Steve Jobs introducing ‘1984’ | Adweek
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Footage of Steve Jobs introducing ‘1984’

I hadn’t seen this video before—a 28-year-old Steve Jobs grooving to Irene Cara’s “What a Feeling” and then unveiling Apple’s “1984” commercial, with plenty of bravado, a few months before it aired on the Super Bowl. According to most reports, the setting is Apple’s sales conference in Hawaii in October 1983. Steve’s Star Wars analogy is amusing.

—Posted by Tim Nudd

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