Food turns spiteful in Alka-Seltzer print ads


Anthropomorphized food gets malicious in these three Alka-Seltzer print ads from Almap BBDO in Brazil. Evil bacon pours hot sauce into a contact-lens case; a roast chicken ties a diner's shoelaces together; and sausage links draw a power cord taut to trip unsuspecting passersby. For my taste, the concept's a tad underdone. A bad pun, but I stand by it, because the message isn't that clear despite the well-done illustrations. The dishes here are spicy, but I prefer the amorous outsized fruits and veggies in those wacky Thai ads for the "sexual efficiency ring." That campaign's hot, even though its cuisine is served raw.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS