Food turns spiteful in Alka-Seltzer print ads | Adweek Food turns spiteful in Alka-Seltzer print ads | Adweek
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Food turns spiteful in Alka-Seltzer print ads

Alka-Bacon-detail

Anthropomorphized food gets malicious in these three Alka-Seltzer print ads from Almap BBDO in Brazil. Evil bacon pours hot sauce into a contact-lens case; a roast chicken ties a diner's shoelaces together; and sausage links draw a power cord taut to trip unsuspecting passersby. For my taste, the concept's a tad underdone. A bad pun, but I stand by it, because the message isn't that clear despite the well-done illustrations. The dishes here are spicy, but I prefer the amorous outsized fruits and veggies in those wacky Thai ads for the "sexual efficiency ring." That campaign's hot, even though its cuisine is served raw.

—Posted by David Gianatasio

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