First Wine in a Box, Now Wine in a Can? | Adweek First Wine in a Box, Now Wine in a Can? | Adweek
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First Wine in a Box, Now Wine in a Can? Agency promotion puts Beaujolais in paint packaging

Raise your brushes and rollers to toast Lithuania's McCann Vilnius, which recently packaged France's famed Beaujolais Nouveau in limited-edition paint cans for a fun self-promotion.

McCann says it wanted to show clients "that we are constantly reinventing ourselves and looking for a fresh perspective."

The creative concept began with a discussion about how the annually anticipated Beaujolais stains drinkers' teeth and lips purple. So the paint cans include a color chart showing how much you'll need to drink to achieve a specific hue.  

For the promo, bags filled with wine were placed inside the tins, so there's no fear of a metallic taste. If you're in Lithuania, pick up a few when you head out to paint the town red!

Via Design Taxi.

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