Fiat's New TV Ads Made Entirely of GIFs: Are They 'Endless Fun' or Overkill? | Adweek Fiat's New TV Ads Made Entirely of GIFs: Are They 'Endless Fun' or Overkill? | Adweek
Advertisement

Fiat's New TV Ads Made Entirely of GIFs: Are They 'Endless Fun' or Overkill? Twerking, horse masks and more

For better or worse, Fiat's latest TV commercials might make your head spin.

The brand recently commissioned some wacky GIFs from The Richards Group for the Fiat Tumblr page, but Chrysler CMO Olivier Francois liked them so much that he had them stitched into 15- and 30-second spots—now airing on TV under the tagline "Endless fun."

Robots, cats, narwhals, people in horse masks, a guy in a rabbit suit twerking against a Fiat. The spots are frenetic, goofy, weird, loud and—at least according to Fiat—fun. They're getting a mixed reaction on YouTube, though.

If you don't like them, maybe you can do better. Fiat will soon ask consumers for their own #MyFiatUSA GIFs and will post the best ones to its Tumblr page.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS