Federer meets his match in Nike tennis ad
For all his superhuman tennis ability, Roger Federer is a bit personality-less and not the most expressive commercial actor. So, Nike pairs him with a Rhys Darby, the standup comedian and star of Flight of the Conchords, in this new spot, timed to coincide with the Championships at Wimbledon. Darby plays Federer’s “secret coach,” always ready to ambush his client with thousands of tennis balls and goofy facial expressions.
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AdFreak is your daily digest of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
