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For all his superhuman tennis ability, Roger Federer is a bit personality-less and not the most expressive commercial actor. So, Nike pairs him with a Rhys Darby, the standup comedian and star of Flight of the Conchords, in this new spot, timed to coincide with the Championships at Wimbledon. Darby plays Federer’s “secret coach,” always ready to ambush his client with thousands of tennis balls and goofy facial expressions.
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