Advertisement

Fayetteville looking for a few good patriots

RkFyvMerchSoL72 copy

Quick, name the most patriotic city in America. Did you say Fayetteville? Probably not, but that's been the town's brand positioning for the past several years. Quick, name the state Fayetteville's in. Did you say North Carolina? If you did, you're better at geography than I am. Durham ad agency The Republik pledges the allegiance of Fayetteville (and Cumberland County more generally) in a tourism and business campaign that features gifts and apparel like T-shirts, caps, ties, keychains, mugs, dog collars, pens, doormats (they're trying to build up the permanent population, too) and even a flashlight that resembles the Statue of Liberty's torch. All include stars-and-stripes imagery and slogans like "Land of the free" and "Home of the brave." It's quite a change of heart for a town that was demolished by Sherman's army in 1865 for being "offensively rebellious." Which, by the way, is probably a better tourism slogan.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS