Fashion-challenged babies try Huggies jorts | Adweek Fashion-challenged babies try Huggies jorts | Adweek
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Fashion-challenged babies try Huggies jorts

Huggies

The cut-off jean-shorts fad may have lost its cool factor among adults, but Huggies has rolled out a denim-pattern diaper for its less fashion-conscious babies. Apparently, Huggies fought with networks over the use of the word "poop," and ABC, ABC Family and Sprout refused to air JWT's ad until the ending line was altered. Guys, it's a diaper. Not much else goes on in those things. Besides, if you allow phrases like "I've got chic in my pants" and balk at "poop," you've got it for brains.

—Posted by David Kiefaber

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