As if there weren't enough drama building up in pubs around the world as the World Cup begins today, Budweiser, the tournament's official beer sponsor, is moving 32 soccer fans into a "Bud House" in South Africa, where they will live for the duration of the games. One "fanatic" was chosen from each country that qualified, and visitors to the brand's YouTube page can follow the action as they watch each of the matches together. As each country is eliminated, so is the corresponding resident. The winning country's fan will present Bud's "Man of the Match" to the most valuable player, as determined by fan votes, at the July 11 final. Created by DDB Chicago and Tribal DDB Amsterdam, the effort is positioned as an online reality show. The first "episode" features the group's arrival. So far, on day one, they are still fresh-faced and friendly. They've still got 29 days inside the Bud House to get drunk and let the fists fly with national pride. Check out a video with the U.S. representative, Austin Ripmaster of Boulder, Colo., after the jump.

—Posted by Eleftheria Parpis