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ESPN's "This Is SportsCenter" is among the handful of classic sports ad campaigns of all time. Launched in 1995 by Wieden + Kennedy in New York, the campaign—originally inspired by the mockumentary This Is Spinal Tap—hasn't changed much over the years. And why would it? You don't mess with a winning formula.
The premise of the ads, as we've noted before, is that ESPN's Bristol, Conn., offices are the center of the sports universe—a surreal yet mundane fantasy world where athletes and mascots live and work together with anchors and journalists.
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