England's Cactus Kid campaign gets spiked | Adweek England's Cactus Kid campaign gets spiked | Adweek
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England's Cactus Kid campaign gets spiked

Cactuskid

Does this U.K. campaign for Oasis fruit drinks, starring a rebellious girl and her cactus boyfriend, strike you as offensive or irresponsible or a tacit endorsement of teenage pregnancy and underage sex? Or is it just corny and vague? You be the judge, but some easily offended British consumers have already decided on the former. In fact, 32 of them complained to the Advertising Standards Authority, which concluded that the work was indeed "irresponsible and could discourage good dietary practice." It's been ordered off the air. We don't agree with the dietary ruling. We agree, however, that it encourages questionable sexual practices. I mean, the guy's a cactus.

—Posted by David Kiefaber

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