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When your scruffy, half-frozen future self travels back in time with a message of life-changing import, what are you going to do?
Scarf down a Snickers, of course!
That's the plot of this ad for the Mars candy bar from Impact BBDO in Dubai, United Arab Emirates, which puts a different spin on the time-tested "You're Not You When You're Hungry" template.
"Like anything in life, preventing something from happening in the first place is the best cure," agency executive creative director Fadi Yaish tells AdFreak.
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