Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Female gamers are an important segment for the game industry. According to the Entertainment Software Association, 40 percent of all gamers, like me, are women. So, understandably, Electronic Arts wants to tap that. However, their new attempt to woo female gamers features stereotypical, sparkle-blinged titles that harken back to the day when Nintendo failed miserably with Barbie, a game I wouldn't have been caught dead playing on my NES. Let me introduce you to the Charm Girls Club.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in