EA takes booth babe lechery to a new level

Earlier this year, I suggested that banning booth babes at E3 hadn't done a thing to deter the sexism in the electronic entertainment industry, so what's the harm in having them around? Clearly, I’m not imaginative enough. At this year’s Comic-Con, Electronic Arts ramped up the raunchiness by putting a bounty on booth babes. EA is actually holding a contest where convention attendees can win prizes if they “commit an act of lust” with a booth babe and photograph it.