Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding a condom emoji from the Unicode Consortium's Emoji Subcommittee. (Yes, that is actually a thing.) And it needs your help.



The condom maker is asking 1 million people to support its cause by using hashtag #CondomEmoji. Per its marketing director, Karen Chisholm: "Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in