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Dunkin’ Donuts orders big cup of YouTube

Dunkindonut We’ve reached the zenith—or is it the nadir?—of Web 2.0. You can now visit the Dunkin’ Donuts channel on YouTube. Of course, there’s a UGC contest going on there. Explains Dunkin’ honcho Frances Allen: “Our loyal customers regularly tell us stories, both heartwarming and funny, about how they keep this country running. We’re pleased to launch our new YouTube channel to give people a chance to tell their unique stories in their own creative way.” Oddly, I have seen folks at Dunkin’ tell “stories” in “creative ways” about how they “keep this country running.” Scary stuff. Anyway, I enter all marketing-related contests here on AdFreak, and this one’s a no-brainer. Rachael Ray walks into a shop with a cup of joe from Starbucks, and Fred the Baker takes his doughy, caffeinated revenge. That’s how I keep America running. Here’s Fred in a classic ’80s spot. Bakerman, this French vanilla’s for you!

—Posted by David Gianatasio

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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