Droga5 putting the honeys in Honeyshed | Adweek Droga5 putting the honeys in Honeyshed | Adweek
Advertisement

Droga5 putting the honeys in Honeyshed

Honeyshed_2 There are worse strategies, to be sure, than using hot girls to sell thongs. Droga5’s highly anticipated branded entertainment channel Honeyshed has launched. (Read a primer here.) The first segment I saw this morning: two leggy model types discuss the virtues of “disposable panties.” Va-va-voom. (Oddly enough, there was a dog running around the set. That wasn’t explained.) Should you be interested, one click adds the disposable panties to “My Stash.” There’s also a live chat feature. A sample transcript during the undies show: “user25: this is insane; user26: this video thats playing is iving me a headache; user26: the online talent needs some work.” The advertising revolution will be webcast!

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Morrissey
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS