Is Dove's 'Real Beauty' not quite so real?

Retouch So, Dove reportedly improved the appearance of some of the models in its "Real Beauty" campaign. Pascal Dangin, a retoucher, told The New Yorker: “Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.” The focus right now seems to be on Dove’s underwear girls, but was the model in the “Evolution” spot touched up even in the before scenes? Scary. If the allegations are true, how about a grand gesture: Ogilvy gives back all those awards that “Evolution” won. Yeah, right.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gianatasio

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS