Double your Hefner with Ogilvy's Stoli effort

Trying to find its voice in the vodka market, Stolichnaya is unveiling a campaign from Ogilvy & Mather that poses the question, "Would you have a drink with you?" The ads will show celebrities paired with duplicates of themselves, starting with Hugh Hefner, who is split into his dichotomic halves: "creepy old man" and "creepy old man in a silk bathrobe." More celebs are on the way, but Ogilvy won't say who they are. It's a shame Garth Brooks isn't really a celebrity anymore, because he would have been perfect for this campaign.