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This grand new U.S. Cellular spot from Publicis & Hal Riney is based on a pretty ludicrous premise: that people talking on their cell phones in public are a source of joy for everyone around them. Nothing could be further from the truth, but don’t let that get in the way of your obligatory sweeping 60-second feel-good branding spot. After seeing this ad, the company’s “Don’t be afraid to be that friend” gorilla ad is growing on me.
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