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Ad agency RPA in Santa Monica, Calif., suddenly has quite the conversation starter in its lobby: a data-driven light sculpture called The Listening Cloud that visualizes social-media conversation about the agency's clients in real time.
The cloud listens to the Internet and "storms" with different multicolored lightning, corresponding to the various social-media channels, whenever clients like Honda, La-Z-Boy or Farmers Insurance are mentioned. Red lightning is for Facebook likes; purple is for Instagram mentions; and blue is for Twitter.
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