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Red Brick Road's U.K. spots for Magners Irish Cider are amusing, finely detailed and extremely well made. That said, the spot called "Straight" (below) takes something of a wrong turn. It tells the story of the guy who delivers the apples to the mill for pressing. To ensure maximum freshness, he takes the straightest possible path. The problem is, in this ad for an alcoholic beverage, he's shown driving his truck off the road, through a golf course and ultimately crashing through the brick wall of the Magners production plant.
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