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June is Adopt a Shelter Cat Month at the ASPCA. Kittens tend to overrun the system in the hotter months, which means it's time for the annual glut of adoption PSAs. But I've never seen a selling point like this before. Forgoing all the mushy crap about loyalty and unconditional love, this campaign suggests you should adopt a pet to become Internet-famous. The project—a joint effort between the ASPCA, ABC News and ad agency Mekanism—brings to life the next viral sensation: Hovercat.
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