‘Don’t be an ass for an ass’s sake’

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Mack Simpson of Adverb has put together a list of 10 lessons for young advertising creatives. Here’s No. 4: “Don’t be an ass, dickhead—you ain’t all that. Congratulations. You’ve won an award and, if you’re very talented and very lucky, it’s a Big One. Don’t let it go to your head. No one likes working with assholes, you included—especially if you’re simply an ass for ass’s sake. Karma’s a bitch. Remember, there’s a reason hubris is the most tragic of Greek flaws.”

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