Domino's floors focus group with big reveal | Adweek
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Domino's floors focus group with big reveal

Dominos

This new Domino's spot presents what might be the, um, cheesiest ad reveal of the year. It's certainly one of the oddest. Domino's asks focus-group members if they believe the chain uses real cheese in its pizzas. When the subjects express doubt, the room's walls fall away, and they find themselves on a dairy farm that supplies the milk for Domino's cheese. Apparently, ad agency Crispin Porter + Bogusky whisked these people off in cars with covered windows and didn't let them see the farm until the revelation. Whaa? Mysterious limo rides, you don't know where you're going ... blindfolds, most likely. Sounds like a horror flick. Those folks better hightail it out of there before they find themselves watching a Ryan Reynolds movie underground.

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