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This new Domino's spot presents what might be the, um, cheesiest ad reveal of the year. It's certainly one of the oddest. Domino's asks focus-group members if they believe the chain uses real cheese in its pizzas. When the subjects express doubt, the room's walls fall away, and they find themselves on a dairy farm that supplies the milk for Domino's cheese. Apparently, ad agency Crispin Porter + Bogusky whisked these people off in cars with covered windows and didn't let them see the farm until the revelation.
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