Does This Odd Man Make You Want to Watch Football? Blue-suited dandy is NFL's strange new spokesman
Usually when I want to watch the goofy antics of a middle-aged guy with weird fake facial hair wearing an ugly three-piece suit, I take a look in the mirror. David & Goliath saves me the trouble with a trio of 30-second spots touting NFL Thursday Night Football and the NFL.com Fantasy Football competition. This spokesdude is equal parts quirky and annoying, and to ratchet up the quirkiness factor even more, he's shown in settings not normally associated with football: a wheat field, a downtown rooftop and a bucolic mountain clearing (with sheep). To his credit, he works the self-consciously wacky material hard, modulating his voice in oddball ways, gesturing with a blue foam novelty hand and kicking a cheerleader's pom-pom for a field goal as he struggles to inject humor into the proceedings and convince viewers that these NFL offerings are "serious fun." Check out two more spots after the jump.
- Mozilla Moves Ahead With Do Not Track Browser
- Twitter Snags Local Social Discovery Firm Spindle
- Brands Can Use Images in Facebook Comments, Too
- Judy Greer is a Reluctant Web Video Star
- James Gandolfini is Dead at 51
- Elle's Robbie Myers on Women's Magazines and Serious Journalism
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- Baseball Legend Vin Scully Pinch Hits on Twitter
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Annie Leibovitz Revisits Her Famous Photo of John Lennon and Yoko Ono
- Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category
- TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads
- Conan O'Brien to Advertisers: You Disgust Me, but I Will Take Your Money
- Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







