Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Movie Blog is asking if the new Harry Potter film really needs promotion: “The advertising machine is going mad for this film, but does it really need it? Considering how big the book is, should the studio spend so much up front on saturating the media with the film and the stars?” It’s a quaint notion that a company like Warner Brothers, even on a chilly day in hell, might skimp on marketing for a film like this.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in