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Anyone notice that JetBlue commercial that’s been running lately? You know, the one that features tongue-in-cheek interviews with JetBlue employees about customer service? It’s a mockumentary-type spot that tells TV viewers how JetBlue can “make your trip as easy as possible.” Employees talk with deadpan, no-frills honesty about how they help get customers get where they’re going. “When the plane is ready to board, I usually say something like, ‘The plane is ready to board.’
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