Disney takes Hong Kong by storm

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Let’s see, I’ll have a Mickey sweatshirt, a baseball cap with mouse ears and the egg foo yung, please. This is terrific news for the mouse empire—the new Disneyland in Hong Kong is taking off like crazy, with a flood of 10,000 hotel reservations in the three weeks since its call center opened. It’s getting a much better reception than EuroDisney did when it opened in 1992 outside Paris. (It may have failed for a number of reasons, but we’ll just point out that Space Mountain doesn’t sound as scary or as cool when it’s called De la Terre a la Lune.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in