Disney takes Hong Kong by storm

Disney_2Let’s see, I’ll have a Mickey sweatshirt, a baseball cap with mouse ears and the egg foo yung, please. This is terrific news for the mouse empire—the new Disneyland in Hong Kong is taking off like crazy, with a flood of 10,000 hotel reservations in the three weeks since its call center opened. It’s getting a much better reception than EuroDisney did when it opened in 1992 outside Paris. (It may have failed for a number of reasons, but we’ll just point out that Space Mountain doesn’t sound as scary or as cool when it’s called De la Terre a la Lune.) The Hong Kong park opens in September. One thing that will be different from the Disney parks in Anaheim and Orlando: Don’t expect corn dogs and fries at every corner. The food will be mostly Chinese.

—Posted by Celeste Ward

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS