DirecTV Throws Your Best Friend a Bone With DogTV Channel

Come on, though, really?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

People who unironically think of their dogs as children are probably a) not well and b) overjoyed about DirecTV's announcement that it will be carrying DogTV, a $6 per month premium channel whose programming comforts animals while their owners are at work. It sounds (and is) ridiculous, but DogTV takes its mission seriously. Not only dooes it show programs that alternately stimulate and relax dogs, but the colors and audio in its broadcasts are adjusted for canines as well.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in