Designing a Better Nutrition Label for Food Products | Adweek Designing a Better Nutrition Label for Food Products | Adweek
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Designing a Better Nutrition Label for Food Products

The winners of a contest I wasn't aware of have been chosen! Good magazine and the University of California at Berkeley co-sponsored a project to redesign the federal Nutrition Facts label, and they've announced their four picks in advance of the FDA actually revising the label later this year. Chances are they won't be going with any of these designs. Renee Walker and Bradley Mu's designs are hard to follow, and while I think Dylan Brown's heart is in the right place, his design looks like a report card. Joey Brunelle's entry (above) has the clearest hierarchy, and I think it would weather resizing better than the others, so he gets my pick. Hopefully they won't be too disappointed when the FDA ignores their hard work in favor of whatever Monsanto thinks nutrition should look like. 

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