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James K. Polk was nicknamed Napoleon of the Stump. Grover Cleveland was also known as Uncle Jumbo. Those are just some of the bits of trivia I picked up from Branding the Presidents of the United States, a project by Detroit-based designer Meg Jannott. So far, she's created distinct visual brand identities for 40 of the 44 presidents by using paintings, photographs, typefaces and logos—and in some cases, nicknames, quotes, slogans and clever visual cues—in an effort to distill each man in a single image.
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