Dell's laptop factory sure is a magical place | Adweek Dell's laptop factory sure is a magical place | Adweek
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Dell's laptop factory sure is a magical place

Mother in New York more or less goes the Coca-Cola "Happiness Factory" route for Dell in this musical spot. The Dell factory's a bit too wacky-forced-happy for my taste, with burly hardhats shufflin' and singin' about lollipops as multicolored Dell notebook computers roll off the confection/assembly line. Why should I care that these dudes are happy in their toil? Does that somehow make the product better or more desirable? The upside: If these computers crash, you can always just eat them.

—Posted by David Gianatasio

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Topics: Dell, Gianatasio, Mother
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