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Dell seeks to recapture its entrepreneurial spirit in new work from Y&R and VML, including this "Beginnings" spot that shows small apartments, basements and other venues where modern brands were born.
Companies like TripAdvisor, Whole Foods and Skype, all of which use Dell products and services, serve as the stars of the spot. (Apparently, Dropbox was conceived on a bus. I did not know that.)
At the end, we see the University of Texas at Austin dorm room where Michael Dell sold PC upgrade kits in 1984, emphasizing the company's startup roots.
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