Dating an Axe Angel Wouldn't Be That Great After All | Adweek Dating an Axe Angel Wouldn't Be That Great After All | Adweek
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Dating an Axe Angel Wouldn't Be That Great After All Halo and wings are accidents waiting to happen

"My Angel Girlfriend" is the latest divertingly stupid installment of BBH's "Fallen Angels" campaign for Lynx (the British version of Axe). A dopey dude dates an angel who is attracted by his Excite fragrance. As Linda Ronstadt's "Different Drum" wails hellishly on the soundtrack, the divine diva burns a hole in a cartop with her halo, brings a religious statue to life, and knocks over everything in sight with her wings. She's a real devil in disguise. Maybe she didn't fall so much as get cast out.

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