Dating an Axe Angel Wouldn't Be That Great After All

Halo and wings are accidents waiting to happen

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

"My Angel Girlfriend" is the latest divertingly stupid installment of BBH's "Fallen Angels" campaign for Lynx (the British version of Axe). A dopey dude dates an angel who is attracted by his Excite fragrance. As Linda Ronstadt's "Different Drum" wails hellishly on the soundtrack, the divine diva burns a hole in a cartop with her halo, brings a religious statue to life, and knocks over everything in sight with her wings. She's a real devil in disguise.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in