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Anti-meth advertising has been disgustingly gnarly for some time. Now, it gets a celebrity director in Darren Aronofsky, who knows a little something about the horrors of addiction, having made a little date movie a decade ago called Requiem for a Dream. There are no amputated limbs or double-ended dildos in this campaign, from Organic Inc., but the message is similar—that drugs lead to all manner of physical, emotional and sexual degradation. The TV spots are expertly produced, transitioning from the floaty and foggy dreamworld of a user's high to the harsh realities of his or her shocking self-destruction.
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