Curlers: between a rock and a hard place

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Curling is cool,” the CNBC promos keep insisting, in between shots of Jim Cramer going nuts. And it is pretty cool. I watched the end of the U.S. women’s match against Sweden yesterday, and even though I had no idea what was going on (the announcers tend to speak in code), it was entertaining. There’s something about the U.S. curlers, the women and the men, that seems somewhat removed from the glitzy, ultracommercialized images of athletes like Bode

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