Cross that human flesh off your grocery list


"If you pay a prostitute, you're financing human trading." So says this effort from the Luxembourg government via Mikado Publicis. The point is literally true, of course, but the deeper implications of such commerce are driven home by wrapping the images of models inside food packages (and placing them in the butcher sections of actual stores), reducing the women, in the vernacular of the street, to nothing more than pieces of meat. It's a strong if unoriginal visual device, and the cause is certainly just. That said, the approach seems borderline kinky, almost fetishistic, and one wonders if it doesn't serve to further objectify and commoditize its subjects. Packaged thusly, one imagines some consumers responding glibly, "I'll take it!"

—Posted by David Gianatasio

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Topics: Europe, PSAs, Publicis

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