Craftsmen-less world comes apart at seams | Adweek Craftsmen-less world comes apart at seams | Adweek
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Craftsmen-less world comes apart at seams

Craftsmen

Scholz & Friends pulls out all the stops—not to mention everything from nails, dowels and stitches to skyscraper reinforcements—in this apocalyptic spot for the German Federation of Craftsmen. "What is life without craftsmanship?" the ad asks at the end. Well, it's bleak, is what. Office towers collapse, bustling thoroughfares buckle and crack. Hey, are we sure the craftsmen didn't just cut corners on materials? Especially fine are details like a sandwich disintegrating as a diner prepares to take a bite and type sliding off a newspaper page. In the end, everyone roams the wilderness naked, with nothing to do but grow their hair long and repopulate the world. Sounds sweet to me. See you in hell, craftsmen!

—Posted by David Gianatasio

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