The copywriter should probably be arrested | Adweek The copywriter should probably be arrested | Adweek
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The copywriter should probably be arrested

Shawn_johnson_taco_copy This ad for Ortega has been making the rounds on gossip sites for a few weeks now, but we'd be remiss if we didn't share such a high-water mark in the exploitation of young Olympians. I mean, come on, are we really supposed to believe that no one who wrote, directed, appeared in or approved the ad realized that by saying, "It makes my taco pop!", 16-year-old gymnast Shawn Johnson was going to become a laughingstock? A friend of mine pointed out that if the taco-pop line was so vital to the script, why couldn't one of the two male gymnasts say it? In the end, I have a feeling this was just one of those cases where everyone involved under age 30 kept their mouths shut, suppressed their giggles, and failed to muster the courage to say, "You know, Mr. Ortega, there's a teeny, tiny chance this line might get misinterpreted."

—Posted by David Griner

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