Coors Light Ads Fail to Make Ice Cube Cool Again | Adweek Coors Light Ads Fail to Make Ice Cube Cool Again | Adweek
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Coors Light Ads Fail to Make Ice Cube Cool Again

Aw, how cute, Ice Cube is taking a break from making Disney movies and Friday sequels to do some Coors Light ads, in which he claims he's still tough. I just want to pinch his cheeks. Even though Cube hasn't been threatening for 10 years, he still gets some good lines in ("I hope you got a mop in that bucket!" is my favorite), and this ad doesn't induce face-palms the way most beer ads do. They could keep this train rolling forever, too. Ice-T, Vanilla Ice, Doctor Ice should all be available once Ice Cube finds something better to do. Behind-the-scenes video after the jump, in which Cube says Coors Light should have thought of this years ago. Agency: Commonground in Chicago.

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