The old movie-house clip with the singing concessions is ripe for parody. Here, Ogilvy turns the hot dog and the box of popcorn into mobsters to promote the Tribeca Film Festival. In a nice touch, the characters are voiced by actors from The Sopranos: Tony Sirico is the popcorn, and Vinnie Pastore is the hot dog. In the end, it's the tough-talking hot dog who takes the fall. The singing concessions have been spoofed before, of course—notably, in this spot for Chipotle burritos.