College kids to strip and run for Axe charity
Axe is involved in a brand-appropriate charity: getting people to donate clothes, which of course means taking them off first. Check out this trailer for the Axe Undie Run Challenge. Students at 10 colleges are squaring off this spring to see who can donate the most clothes. Participants will include loads of thin, gyrating chicks in their underwear along with many fat and nerdy dudes, also in their underwear. Via YesButNoButYes.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
