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Coca-Cola is sponsoring a 412-seat luxury section of Fenway Park, home of the world champion Boston Red Sox. Seats are “$75 a pop” (per the not-so-punny Boston Herald), and the area will feature a 42-by-15-foot LED Coke logo that could theoretically be used to beam signs stolen from opposing teams directly into Manny Ramirez’s head. It’s just a matter of time before marketers sponsor individual seats at sporting events based on the Web habits of ticket holders.
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