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There’s danger any time an advertiser hitches its star to a participant in an athletic tournament. When Andy Roddick laid an egg at the 2005 U.S. Open, AmEx spent the fortnight hunting for his mojo. Which brings us to Mike Krzyzewski, aka Coach Kommercial. Duke University’s head shiller, er, men’s basketball coach is no stranger to ads. He has bombarded us with reminders that he thinks of himself as a leader, not a basketball coach.
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