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"The wife says we’ve gone green. I think my daddy died of that." So says the crusty old woodsman spokescharacter in Blattner Brunner’s first print ads for Appalachian Stove. His other pithy bits of wisdom include: “I got a thank-you note from Greenpeace. It made for good kindling.” And then there’s this PG-13 execution. The work is designed to convey the clean-burning environmental benefits of the stoves to an independent-minded customer who cares little about pleasing others.
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